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Case Study: YouTube Documentarians

The Problem:

A new production company launched a YouTube channel as a way to publish their short form documentary videos. They created profiles on Facebook and Instagram to build awareness, and ran ads with a very limited budget to support growth. In the first 3 months of publishing, they’d only accrued just under 900 subscribers. 

The Solution:

Conduct a full audit of their existing organic and paid social media efforts, competitive research on the strategies for growth applied by other publishers of short form documentaries, and develop a new data-driven strategy to optimize for growth and audience quality. Develop a 30-60-90 implementation plan and execute against implementation of paid strategy and regular analytics reviews.

The Results

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