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  • Caitlin Duffy

What is a Facebook Video View Anyway?

When it comes to measuring video engagement on Facebook, there are a few key metrics to consider: video plays, video views, and complete video views.


A video play refers to when a video starts playing on a user's screen, regardless of whether the user watches the entire video or not. This metric is used to measure the potential reach of a video, as it shows how many users have had the opportunity to watch the video.

A video view refers to when a video plays for at least 3 seconds. This metric is used to measure the audience engagement with a video, as it shows how many users have actively chosen to watch the video.


A complete video view refers to when a video plays until the end. This metric is used to measure the audience retention and engagement with a video, as it shows how many users have watched the entire video.


Understanding the difference between these metrics is important as they give different insights into the performance of a video on Facebook. A high number of video plays may indicate that a video is reaching a wide audience, while a high number of complete video views may indicate that the audience is engaged and interested in the video content.


In summary, video plays, video views and complete video views are metrics used to measure the performance of a video on Facebook. A video play is when a video starts playing, a video view is when a video plays for at least 3 seconds and a complete video view is when a video plays until the end. These metrics provide different insights into the reach, engagement and retention of a video.

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