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  • Caitlin Duffy

What is CPC?

Cost per click (CPC) is a metric used to measure the cost of online advertising. It is typically used for advertising that is sold on a cost-per-click (CPC) basis. CPC is expressed as the cost of each individual click on an ad and is calculated by dividing the total cost of the ad campaign by the number of clicks.


CPC is a popular pricing model for online advertising as it allows advertisers to pay only when a user clicks on their ad. It is commonly used for search engine advertising, social media advertising and affiliate marketing.


CPC is a useful metric for advertisers to evaluate the cost-effectiveness of an ad campaign. It provides a benchmark for comparing the cost of acquiring a customer across different channels or platforms. Advertisers can use CPC to determine the most cost-effective way to acquire customers.


It's important to note that CPC should be used in conjunction with other metrics such as conversion rate to gain a more complete understanding of the performance of an ad campaign. A low CPC may indicate that the ad is cost-effective in terms of clicks but it does not necessarily mean that the ad is effectively converting users into customers.


In summary, Cost per click (CPC) is a metric used to measure the cost of online advertising. It is typically used for advertising that is sold on a cost-per-click (CPC) basis. CPC is a popular pricing model for online advertising as it allows advertisers to pay only when a user clicks on their ad. It's a useful metric for advertisers to evaluate the cost-effectiveness of an ad campaign and it should be used in conjunction with other metrics such as conversion rate to gain a more complete understanding of the performance of an ad campaign.

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