Reid Benson, VP of Marketing | Outlier.org
I had the pleasure of managing and working closely with Caitlin for nearly 10 months over 4 major product launches. Caitlin oversaw Outlier’s paid performance media efforts, helping to build these efforts from the ground up. In addition to being a joy to work with, she is a talented brand storyteller with a superpower for creating engaging content. Drawing on her background in journalism and social, she has a knack for collaborating across teams (and with leadership) to create compelling content, and then using testing and data to optimize and generate insights. Much of paid user acquisition was new territory for her and she demonstrated a strong ability to learn new skills while supporting a rapid-growth environment.
If you have a chance to work with Caitlin, I recommend you take it.